19.2.20

MULTIPLY

Multiply by Ragged Edge.

"Rabbits. Multiply. When you see it, you get it. The visual identity is all about that confidence. And the tongue-in-cheek tone of voice demands to be heard. In a category of look-a-likes and sound-a-likes, it all comes together in a stupidly simple but surprisingly deep brand. A brand that can both educate and motivate."