NATIONAL AMBULANCE MENTAL HEALTH GROUP

National Ambulance Mental Health Group by Pentagram.

"When used on its own, the monogram references the harmony that’s needed between mind and body, which is the focus of the NAMHG. When repeated, it represents community and becomes a graphic element which can be used to visualise infographics, such as statistics about mental health."

HEINZ

Heinz by JKR.

"Every touch point provided an opportunity to celebrate the brand idea of ‘simple greatness’, reminding consumers of the role Heinz plays in their daily lives."

PRACTICAL ACTION

Practical Action by NB.

"We repositioned Practical Action as the ingenuity people, then created a visual identity that dramatises the power of small to change the big picture."

HOTEL TANGO

Hotel Tango by Young & Laramore.

"A complete rebranding that reflects the meticulous approach Travis Barnes, HT’s founder, learned in his time as a decorated Marine. It’s that mindset that he brings to all nine spirits Hotel Tango crafts—and why we say they’re 'Distilled with discipline'."

HOBBES

Hobbes by Stephen Kelleher.

"By placing themselves at the intersection of design and emerging technologies, Hobbes combines animation with code to create client focused solutions, in effect becoming the bridge between these disciplines. 

This bridge metaphor became the basis for their 'H' logo and the starting point for their visual identity."

SYNDICAT GROTESQUE

Syndicat Grotesque by edition.studio.

"A contemporary sans serif inspired by New York’s hodgepodge visual culture. The streets of the city’s boroughs are a constant clash of colour, typography and language from all over the world, and the typeface’s four weights represent just that. The letterforms are designed to feel like they’ve been pulled from multiple grotesques to work together as one cohesive typeface."
(via The Brand Identity)

GOOD GIRL TYPE

Good Girl Type by Marion Bisserier.

"Marion's final type design is not your regular idea of feminine representation. No curls and swirls beautifully choreographed across the page, but rather a typeface which "purposely occupies as much positive space as possible," a visual eyesore failing to go unnoticed. Innocently titled, Good Girl Type is anything but."
(via It's Nice That)

KFC

KFC by Mother.

"When you’ve had your hands full of the Colonel’s Original Recipe chicken, there’s really only one thing to do."

MULTIPLY

Multiply by Ragged Edge.

"Rabbits. Multiply. When you see it, you get it. The visual identity is all about that confidence. And the tongue-in-cheek tone of voice demands to be heard. In a category of look-a-likes and sound-a-likes, it all comes together in a stupidly simple but surprisingly deep brand. A brand that can both educate and motivate."

MUTHA

MUTHA by Character.