"Influenced by the sausage shape and the explosive flavours on offer, we developed a brand personality that wasn’t afraid to get frisky. The brand avoids cliché by contrasting tongue-in-cheek messaging with classic type, gridded layouts and minimal colour palette."
"The final route began as a motion sketch that turned, tilted and swayed, much like the telescope itself. It became immediately clear that this could be the way forward – a symbol designed for constant motion that we could ‘freeze’ when we needed a static version."
"LAY DAY is wrenching your jar of instant coffee out from the back of your pantry and slamming it back down on the kitchen bench! There are two roasts; a dark one which is serious, no fuss, and to the point. The other one is a light roast to set the pace of your day – smooth, unfussed, fruity."